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Marketing Services Agreement Template: Approvals, Ad Accounts, and Fees, Certified by a Licensed Saudi Lawyer
- Category
- Commercial contracts
- Language
- Arabic + English
- Format
- Editable DOCX
CERTIFICATION RECORD
This template was prepared and reviewed by a licensed Saudi lawyer and is kept current as the Kingdom's regulations change.
Where an Arabic and an English text exist, the Arabic text prevails
A client and agency contract setting the approval channel, response window, paid media accounts, and fee basis.
What most often stalls a marketing agency is not the creative work but the approvals: a plan waiting on a reply, content revised through scattered messages, one manager signing off while another objects. Close behind sits a question that gets ignored until the split, namely through whose accounts the paid media is spent, because the answer decides who keeps the campaign history and the audience once the relationship ends. Sighaty template C-06 is written around exactly those two points, alongside the fee basis, the payment period, the term, and termination, in two parallel languages with the Arabic text prevailing on any difference, and within the Saudi context and the good-faith principle of the Civil Transactions Law.
Get the Marketing Services Agreement TemplateC-06What this contract is and when you need it
This is a contract between a client and a marketing agency, covering the agreed services from content and social media management to paid campaigns, brand identity, and production. What sets it apart from a general services contract is that it treats the approval cycle as an obligation on the client rather than a mere procedure, and treats ad spend as money passing through someone's hands that must be pinned down. The agency needs it to protect its schedule from unbounded delays in replies, and the client needs it to know what it is approving, by when, and with what effect on fees.
- A marketing agency running a client's accounts monthly with content and campaigns.
- A company outsourcing its paid campaigns and wanting account ownership settled.
- An existing relationship with no contract, where approvals and revisions cause repeated friction.
- A freelancer or small studio wanting a proper contract instead of a quote treated as one.
What the smart-fill asks and what you receive
The smart-fill starts with the parties: the client's legal name in Arabic and English and its ten-digit commercial registration number, and the agency's legal name in Arabic and English and its registration number too. It then moves to the approval cycle, asking for the approval channel in Arabic and English, meaning the channel through which an approval counts as given, and for the client's response time on plans in business days. Those two fields turn approval from a custom into a clause.
It then puts the pivotal question in marketing contracts: through which accounts is paid media spent, the client's or the agency's? Your answer actually changes the drafting of the paid media clause. It then moves to fees, asking for the basis among three options: a fixed monthly retainer, project fees per the attached schedule, or a percentage of approved media spend. Alongside your choice you set the monthly retainer amount if the basis is a retainer, or the media management fee percentage if the basis is a share of spend.
It then asks for the payment period in days after a compliant invoice, the agreement term in months, the termination for convenience notice, the cure period for material breach, the dispute forum between the competent court and arbitration at the Saudi Center for Commercial Arbitration, and then the name and capacity of the client's signatory and of the agency's signatory. The attached schedule carrying the services, deliverables, calendar, and performance indicators is supplied by the parties and is not populated by the questionnaire, and likewise the fee structure in the body of the contract is set by hand in the document once the questionnaire has established its basis and payment period.
Within minutes you receive a formatted bilingual Word document, ready to sign and editable before approval, with the options you did not choose removed from the text. You move from a quote being treated as a contract to a contract that states when the clocks start, who approves, and on what.
Why a lawyer-certified template beats a free download
Most freely circulating marketing contracts are expanded quotes: services, prices, a start date, and then a blank. They do not say what happens when a client does not reply to a plan, how many revision rounds a piece gets before edits become extra work, who owns the ad accounts and audience data after a split, or how fees are calculated when they are a share of spend that shifted mid-month. These are operational gaps before they are legal ones, and they are what ends otherwise successful relationships. The Sighaty template is certified by a licensed Saudi lawyer and gives each of them wording, is bilingual to serve mixed marketing teams, and is updated as Saudi regulations change.
Frequently asked questions
Who should own the paid media accounts, the client or the agency?
The template asks you this directly and drafts the clause on your answer. Spending through the client's accounts keeps the campaign history, audience data, and tracking with the client after the relationship ends, which suits anyone building a long-term marketing asset. Spending through the agency's accounts is operationally faster and the agency may prefer it for its own platform arrangements, but it makes moving to another agency heavier. Choose deliberately, because this point is hard to correct after a year of campaigns.
What if the client is slow to approve plans and content?
Two smart-fill fields address this. The first is the approval channel you define in Arabic and English, so an approval given outside it does not count. The second is the client's response time on plans in business days. Having that window in the contract turns a delay from a complaint into a stated fact, and it protects the agency's schedule from carrying a delay it did not cause.
Which fee basis suits my relationship with the agency?
The template offers three bases. A fixed monthly retainer suits ongoing management with a relatively steady workload and gives both sides cash-flow certainty. Project fees per the schedule suit intermittent work such as a brand launch or a seasonal campaign. A percentage of approved media spend suits accounts dominated by paid media, but it ties the agency's income to the size of the spend, so it should be paired with clear prior approval of any increase. You set your basis during fill-in, and with it the amount or the percentage according to your choice.
The content is general guidance, not legal advice; consult a licensed lawyer for your specific case.